Grow Your Traffic with these Four Strategies
When it comes to growing your business online, there are a number of different methods to try. All of them have their merits and depending on your business and circumstances, some will offer better return on investment than others. But what is for certain, is the need to small businesses to take charge of their presence online and be proactive in driving leads to their site.
So how do you do this?
Try these four strategies
1. Social Media
People continue to love their social media. Be it Facebook, Twitter, Google+ or some of the newer members on the block like ello or tsu, these online communities continue to grow. So why not be where the people are?
Many of these social media platforms have paid advertising, but they also provide the option of interacting with people where they are at. And this is incredibly useful
2. Backlinking to Your Website
SEO is the practice of increasing your site’s visibility in search engines like Google. One of the key ways to do this is via increasing the number of links to your website. These act like votes in the popularity poll that determines if your site is shown. You can use reputable services such as Backlink Mate and others to do this for you for a reasonable investment.
3. Pay Per Click Advertising
Google is still the leader when it comes to Pay Per Click (PPC) advertising. This get you before the people looking for your services fast. It comes at a higher cost, but the ROI is certainly there.
4. Agency Marketing
None of the above meeting the mark? Maybe you need to invest in a relationship with an agency who can design a custom strategy for you to reach your goals. It might come at a cost, but if you need to grow your business that might be worth it.