How Internet Marketing Has Evolved
Internet marketing continues to evolve and mature, but take it from me – we are still in the golden age of opportunity when it comes to making money online.
Available to us is a ready, willing and able listening market that are buying products and services online if presented with enough compelling evidence that they should do so.
Whatever you are offering, it is possible to find buyers in the specific demographic who are looking for what it is you have to offer. What’s more they are ready to buy it right now. The key is to find them and for them to find you!
That is where our websites, email marketing, Adwords, SEO, SEM, SMM, content marketing, and more come into play. Getting you found and finding you buyers.
The newest kid on the block is mobile marketing where the advertisement uses the mobile phone as a platform. Think about it. Everyone is glued to their smart phone 24/7. Every waking moment the phone has our attention. Now consider that as a marketing opportunity!
And think of this: this market, the mobile market, is really still very young. The upside of this is obviously huge. But the moment to act is now.
Where to start? Sit down and create a new business plan. The narrower you can focus on your niche the more effective you will be. For example, Olympus Camera enthusiasts. You get to know the pain points of your customers, you have a solution, you specialize and everyone benefits.
So the process is finding out what people need, and then finding the people who need it, then getting it before them.
Whatever your idea or plan, if enough people need it the internet can bridge the gap between you and them. The result can be considerable for the right business, product and plan!